The major forms and conventions of film posters could include:
A large title which attracts the eye, bold colours which stand out from the background, intriguing picture which would attract viewers to the film, persuasive language which might persuade the viewers to go and see the film, using the main character’s name for promotion, and the certification will either to ensure that the right type of people are watching the film.
etc. horror Films - eerie images in order to appeal to horror fans.
A successful film poster will accomplish attracting the target audience and persuade them to come and watch the film.
An example of film poster analysis would be:
Connotations and denotations - They are dressed in black, all wearing the same smart suits, glasses and shoes. This connotes that they are possibly gangsters. They’re all spread out, which demonstrates that they are not organised or well prepared.
Colours and semiotics are used in this poster to show simplicity and perhaps death, as their suits are black. Their shirts are the same colour as the background which connotes heat and perhaps suggests that they are hard to capture. The title of the movie is used against the red to make it stand out. The red is used to connote bloodshed, which shows that there are murders in the film. Target Audience would be for older teenagers to middle aged men who are interested in their gangster lives and to see the action unfold in the movie.
In this poster, the representations being made would be that they are part of the gang, because they are all wearing the same clothes, sunglasses and are dressed all in black. It might also indicate that they could be possible drug dealers or involved in possibly a crime. This would attract it’s audience as it is simple looking and make them curious to know what the film is all about. It will also appeal to their danger loving side.
The most noticeable words which appear on the poster would be the title “reservoir dogs” This title stands out the most because of its large size and bold colours. The colour red could represent the colour of blood. These words being so noticeable would affect the target audience because it causes simplicity for the person looking at the poster and makes them remember the title.
The institution of this film would be Miramax. They would attract the target audience by using star-power and gangster strap lines, which would encourage the viewers to watch it.
Leave a Comment