The Eye - Film Poster Analysis
Poster Analysis of ‘The Eye’
1 - The medium of the text is print, the purpose of this is to inform and persuade the audience to go and watch the film. The medium of this text is print. We know this as it is there to inform and persuade the public to go and watch the film. It has been chosen as a print so that the audience can take as long as they like to absorb the information, rather than just a moving image like a trailer.
2 – The purpose of the text is to inform the audience, and public of who is staring in the film, like in ‘the eye’ it is Jessica alba, this may persuade people to go and watch the film, as they may like Jessica alba as an actress, and want to see her in this film. Or they may like the other films she has been in. The purpose is also to educate the audience as to what they can expect to happen, and when the film will be out, but this poster doesn’t do this. The purpose of this text is to also make profit for the institution, as by putting a big name, like Jessica Alba on the poster might persuade more people to go, then also bringing in more money for the production company, Lions gate.
3 – The genre of the text is horror. We know this as the colours in the poster are dark, and there are quite a lot of shadows used, this give us the impression that it is horror, as most horror films are shot in quite dark creepy places. Also, the actual expression on the eye looks shocked and scared. Again emphasizing the scariness of the films genre. By having a hand creep out of the eye, it is like a monster is coming for them, and trying to grab them, and also as if something has consumed the body of this person, like a spirit has taken over, and the person is trying to escape but cant, this is again giving the film a sort of horror effect.
4 – The fonts that have been used are sans serif. This is gives the poster a modern feel, as that is the uses for sans serif, also making the audience feel like this is within our time. There is also the use of boldness on the word EYE, therefore re-enforcing the fact that the eye may be a key symbol or code, for the film. By having Jessica Alba’s the only thing in colour, and it being red, connotes that she may get injured or attacked by whatever is coming out of the eye.
5 – The technical codes used help to create the meaning of the text. This is as the lighting is dark helping create the terror of the horror genre. The camera is in a super extreme close up and in focus thus, making the viewers of the poster pay close attention to specifically the eye, and what’s coming out of it. Also by only having an eye on the poster, this may catch peoples attention, and make them want to go and see the film to find out more.